FirstWins
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AI lead response and after-hours receptionist

The first reply wins the customer.

A shopper sends the same question to four businesses. The one that answers first gets the visit. FirstWins texts every new lead in seconds, keeps following up until they reply, books the appointment, and answers your phone when you've gone home.

Average business, first reply
42 hours
FirstWins, first reply
4 seconds

Average from Harvard Business Review's study of 2,241 US companies ("The Short Life of Online Sales Leads," 2011). Built in Orlando by people who sell cars for a living.

Live example 9:41:03 PM
    Sample data. Every text includes opt-out wording and respects texting hours.

    Companies that reached a lead within an hour were nearly seven times as likely to qualify it as those that waited even an hour more. Most never got close: the average first reply took 42 hours.

    Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011.

    What happens when a lead comes in

    1. 0:00

      A lead arrives

      From your website, Google, CarGurus, Cars.com, Angi, Facebook, or anywhere that emails you leads. Nothing to install: you add one email address to each source.

    2. 0:04

      They get a text in your name

      A friendly first text, then follow-ups at the right times until they reply. When they do, the AI answers from your real inventory, hours and FAQ, and books a time.

    3. Any hour

      Calls get answered after you close

      Forward your line when you leave. The AI receptionist picks up, says it's an AI, answers questions, books appointments, and transfers true emergencies to your cell.

    4. Same minute

      You and your CRM both know

      Every booking, reply and call summary lands on your phone and in your CRM, plus a dashboard where you can read every conversation and take over with one tap.

    Watch it work

    Short demos with sample data. No sound needed.

    Lead to booked appointmentA marketplace lead gets a text in seconds and books by text.
    The 10pm phone callThe AI receptionist answers, books, and texts you the summary.
    Straight into your CRMThe lead, the conversation and the appointment show up where your team already works.
    Your dashboardEvery lead, conversation and call in one place.

    Want to click around yourself? Open a live demo with sample data: car dealership, HVAC & plumbing, law firm, dental office or insurance agency.

    It lands in the CRM you already use

    Your salespeople don't learn a new tool. The second a lead arrives, it's in your CRM with the source and what they asked. When the AI books the appointment, has a conversation, or answers a call, that lands on the same record, with a link to the full transcript.

    Dealer CRMs connect by the industry-standard ADF/XML lead email, the same way CarGurus and your website send leads today. Everyone else connects through GoHighLevel or a Zapier/Make webhook.

    Set up for how your business actually works

    Texts CarGurus, Cars.com and Autotrader leads the second they land.

    Reads your live inventory from your website, books test drives, pushes every lead into your dealer CRM, and never quotes payments, rates or down payments, which keeps you clear of Truth in Lending advertising rules.

    It follows the rules so you don't have to think about them

    This is product design, not legal advice. We walk through your setup with you.

    Pricing

    Full Coverage: instant lead texting with 7-day follow-up, AI text replies and booking, the after-hours AI receptionist with urgent transfers and 1,000 call minutes a month, and your CRM connection.

    TermPriceSetupHow you pay
    3 months$899/month$500Card or bank transfer (ACH)
    6 months$849/month$250Bank transfer (ACH)
    12 months$799/monthWaivedBank transfer (ACH)
    12 months, paid upfront$8,990/year2 months freeWaivedBank transfer (ACH)

    Lead Texting only

    Instant text to every new lead, 7-day follow-up, AI text replies and booking, and your CRM connection. No AI receptionist. $449/month, same terms, setup and payment options as above.

    Setup covers your phone number, texting registration, lead-source hookups, CRM connection and training the AI on your business. Price is locked for your term, then continues month to month at the same rate until you cancel with 30 days' notice. Includes 5,000 texts a month; $0.04 each after. Extra call minutes $0.25. Pricing is per location. Multiple locations: ask us about group pricing.

    See it with your own leads

    Tell us a little about your business. We'll set up a 15-minute demo using your real website and inventory, then you can call the AI yourself.